A few days ago, the Central Committee of the Communist Party of China and the State Council issued the "Opinions on Creating an Environment for the Healthy Growth of Entrepreneurs, Promoting Excellent Entrepreneurship and Better Utilizing the Role of Entrepreneurs" (hereinafter referred to as the "Opinions"). Status and value. The "Opinions" interprets the connotation of entrepreneurship, pointing out that outstanding entrepreneurs in the new era should be entrepreneurs who "patriotism, dedication, discipline, and law-abiding hard work, innovation and development, focusing on quality, pursuing excellence, and fulfilling responsibilities and dare to serve the society". Entrepreneurs who actively respond to the country's major policies, actively implement the national decision-making and deployment, promote the accelerated economic and social development, and promote the common prosperity of the whole society.

The words and deeds of Qiu Xinhang, chairman of Zhongyuan Aquatic Products Liugang, fully reflect the excellent qualities of an outstanding entrepreneur. The introduction of the “Belt and Road” initiative made Qiu Xinhang keenly aware of historic business opportunities. The central government regards the interconnection of infrastructure and the improvement of cross-regional logistics networks as the key to implementing the "Belt and Road" initiative, making Qiu Xinhang resolutely choose the cold chain logistics field as the entry point for entrepreneurial development. Under the leadership of Qiu Xinhang, after five years of development, the company has now become a large-scale market in the central and western regions of China, integrating the trading and processing of seafood, freshwater products, and livestock and poultry products. It is also an advanced cold storage market in the central and western regions. It has become a pioneer in implementing the “Belt and Road” initiative and closely integrated development with local people’s livelihood projects, and has made outstanding contributions to economic and social development.

■In line with the national "One Belt One Road" initiative to help enterprises accelerate development

Qiu Xinhang believes that entrepreneurs should be patriotic and dedicated, dare to take responsibility, actively respond to the country's major policies and policies with practical actions, and implement major national decisions and deployments. It is the active response to the country's major policies and the active implementation of major decision-making deployments that gave birth to the cold chain logistics project as a key livelihood project-Zhongyuan Aquatic Products Liugang. With the continuous implementation of the “Belt and Road” initiative and the sharing of relevant policy dividends, the company has achieved rapid development in just five years.

In September and October 2013, during his visit to Central and Southeast Asian countries, President Xi Jinping successively proposed major initiatives to jointly build the "Silk Road Economic Belt" and the "21st Century Maritime Silk Road". In March 2015, the National Development and Reform Commission, the Ministry of Foreign Affairs, and the Ministry of Commerce jointly issued the "Vision and Actions for Promoting the Joint Construction of the Silk Road Economic Belt and the 21st Century Maritime Silk Road", and put forward the key points to "expand the areas of mutual investment and develop In-depth cooperation in the fields of agriculture, forestry, animal husbandry and fishery, agricultural machinery and agricultural products production and processing, and actively promote cooperation in areas such as mariculture, offshore fisheries, and aquatic product processing; it is necessary to "utilize the advantages of vast inland depth, rich human resources, and good industrial foundation", Relying on key areas such as the Central Plains urban agglomeration to promote regional interactive cooperation and industrial agglomeration development; it is necessary to "establish a China-Europe corridor railway transportation and port customs clearance coordination mechanism, build a "China-Europe Express" brand, and build a transportation channel that connects domestic and foreign countries and connects east, middle and west." ; Support Zhengzhou and other inland cities to build airports and international dry ports, strengthen cooperation in customs clearance between inland ports and coastal and border ports, and carry out trials of cross-border trade e-commerce services. In February 2017, the State Council issued the "Thirteenth Five-Year" modern comprehensive transportation system development plan, proposed to further optimize the layout of comprehensive transportation hubs, and for the first time clarified Zhengzhou as one of the country's twelve highest-level international comprehensive transportation hubs .

At the same time, various provinces, autonomous regions, and municipalities are also accelerating the implementation of the “Belt and Road” initiative, and combined with the top-level design of the central government, they have clarified the strategic positioning and role of the region in the “Belt and Road” initiative. Henan Province has determined its strategic positioning, that is, to build an important integrated transportation hub and a commercial and logistics center for the "Belt and Road", a strategic platform for regional interaction and cooperation of the New Eurasian Continental Bridge Economic Corridor, and a highland for inland opening to the outside world. The 2017 Henan Provincial Government Work Report clearly stated that it is necessary to use transportation hub cities such as Zhengzhou as the node to improve the function of the hub, to use logistics to drive industries, to cluster industries with hubs, and to cultivate high-speed rail, airport and port industries; to vigorously develop hubs The economy focuses on promoting the development of the five leading industries such as modern logistics, especially the integrated development of the cold chain logistics industry.

As a key engineering construction project in Henan Province, it is also a port for the Central Plains aquatic products in the key vegetable basket construction projects of the province and city, which is just the right time. In the process of accelerating the implementation of the "Belt and Road" initiative, the company has ushered in a historic opportunity for accelerated development. With the deepening of the “Belt and Road” initiative, Zhengzhou has been built into a city with 2 terminals, 162 routes, 6 railway stations, 2 main railway lines, 6 high-speed rail lines, 21 rail transits, and 11 high-speed railways. An international comprehensive transportation hub city composed of highways; the Zhengzhou-Europe train that runs through the Sino-European Road trade channel has increased from one round trip per month to the current “four to four” weekly; Zhengzhou airport hub capacity is also Keep releasing. The logistics service capabilities brought about by the “Belt and Road” initiative have been improved, providing support for the company's business radiation, greatly reducing the time cost of the entire logistics port, and contributing to the accelerated development of the Central Plains logistics hub. At the same time, the implementation of the "One Belt One Road" initiative also provides a platform and opportunity for Zhongyuan Aquatic Products Logistics Port to carry out international cooperation and expand international markets.

　　"One Belt, One Road" cultural communication and economic development group special topic symposium

Li Guoqiang, researcher of the Development Research Center of the State Council and honorary director of the National Sound Think Tank

Zhongyuan Aquatic Products Logistics Port and the "Belt and Road" cultural communication and economic development project team signed a special project cooperation. The two sides carried out joint research, academic seminars, and expert consultations on the "One Belt, One Road" and Henan Zhongyuan Aquatic Products Flow Port Special Project. The "Henan Central Plains Aquatic Products Flow Port" project is included in the "One Belt One Road" dynamic project library. The dynamic project database has entered a number of relevant projects and projects of the “Belt and Road” construction with great influence and driving force across the country. Li Guoqiang, a researcher at the Development Research Center of the State Council and honorary director of the Guosheng Think Tank, believed that the development of the company is closely linked to the construction of the “Belt and Road” during the investigation of Zhongyuan Aquatic Products. Good support is provided, and the direction of development is also in line with the policy orientation. Li Guoqiang believes that the Central Plains Aquatic Products Logistics Port, which is based on the “Belt and Road” construction, will surely usher in a good momentum of development in the future.

■Continuous pursuit of excellence, occupying the development high ground of the cold chain industry

The pursuit of excellence is one of the core connotations of excellent entrepreneurship, and it is also the key driving force for Qiu Xinhang to lead the company's sustainable development. For Qiu Xinhang, the long-term development goal of Zhongyuan Aquatic Products Liugang is to become bigger, stronger and better as soon as possible, seize the high ground for the development of the domestic cold chain industry, and become a leading company in the industry.

　　Logistics Port Cold Storage

First, it is committed to becoming a large-scale cold chain service provider, making cold chain services bigger, stronger and better, and becoming an industry leader. With the continuous improvement of income levels, consumers are becoming more and more interested in healthy food, and the demand for fresh food is increasing; frozen food has become an indispensable demand for Chinese consumers, especially urban consumers. The new trend of consumer demand has directly promoted the development of the refrigeration cold chain industry. The cold chain has always been a highly demanding logistics segment, requiring capital-intensive equipment investment, strict temperature requirements, and a strong dependence on energy. How to ensure product quality and effectively reduce costs has become a severe challenge for cold chain companies. One way to solve this problem lies in accelerating the development of large-scale cold chain service companies; cold chain companies can only become better and stronger only if they become bigger first. At present, my country's cold chain logistics and cold storage industry is still in the growth stage, and the per capita cold storage is only equivalent to one-fifth of that of the United States. There is a lot of room for accelerated development in the future. Zhongyuan Aquatic Products Liugang Phase I project built a 180,000-ton cold storage. Later, based on market development, another 70,000-ton cold storage was expanded, and the freezing and cold storage service capacity was significantly improved. In the future, the company plans to strengthen cooperation with Zhengzhou's railway system in accordance with the progress of Zhengzhou's construction of an international comprehensive transportation hub under the "One Belt and One Road" initiative and the development of Zhengzhou-Europe trains, so as to build Zhengzhou into a railway cold chain hub and upgrade it to China The cold chain logistics center area makes frozen products and cold chain services the new business card of Zhengzhou City, and builds the Zhongyuan Aquatic Products Logistics Port into a frozen product distribution center with a leading market share in the country. On the basis of increasing the scale of the enterprise and enhancing market competitiveness, Zhongyuan Aquatic Products Logistics is still focusing on the construction of cold chain logistics supply chain, financial supply chain and full-process information platform, and strives to improve the cold chain through innovative cold chain logistics development models. The level of technology and information technology will realize the company's high-level and high-end development of cold chain logistics, thereby seizing the development of the cold chain industry and enhancing the company's cold chain industry market position.

The second is to further improve the logistics network, gather operating merchants, and achieve continuous expansion of business scale. For more than three years, Zhongyuan Aquatic Products Logistics Port has been actively building a logistics network and continuously extending its corporate reach. It has basically covered China's major import and export ports, and has completed a network of points, lines, and connections. The land logistics network is consistent with the Maritime Silk Road, realizing the connection of cargo transportation from Lianyungang to the west, via Zhengzhou, Luoyang, Xi’an, Lanzhou, Urumqi, and to Central Asia and European countries; the maritime logistics network is based on the ancient Maritime Silk Road. Guangxi Beihai and Qinzhou Port, which are one of the starting points, are bases to realize commodity transportation connections to Southeast Asian countries. In the domestic market, in the past, aquatic products could only be sold in Zhengzhou’s local or surrounding markets. With the help of e-commerce and the improvement of the logistics distribution network, the trade of Zhongyuan aquatic products can now reach Jilin, Heilongjiang, Liaoning, Inner Mongolia, and Hebei. , Shanxi, Shaanxi, Gansu, Sichuan, Yunnan, Guizhou, Anhui, Jiangxi, Henan, Hubei, Guangdong, Fujian, Zhejiang, Chongqing and more than 10 provinces, cities and autonomous regions. The improvement of the cold chain logistics transportation network has brought about the facilitation of cargo transportation and the reduction of logistics costs. Together with the increase in the company's cold storage capacity, the attraction to merchants has further increased, and the number of merchants entering the port has continued to increase; October 2013, Central Plains When aquatic products Liugang first opened, there were only more than 1,000 merchants, and now it has grown to two to three thousand merchants, and the annual commodity transaction volume has exceeded 100 billion yuan. In 2016, the Central Four Seasons International Trade Co., Ltd. was registered and established. Taking advantage of the meat port in Henan Airport Comprehensive Experimental Zone, it plans to invest 800 million yuan to build a cold storage of 100,000 tons, build an international meat e-commerce spot trading center, and achieve a transaction volume of more than 30 billion. Yuan. The successful operation of Zhongyuan Four Seasons Aquatic Products Liugang has arranged for more than 100,000 related jobs, which has promoted the development of the local tertiary industry and achieved a double harvest of economic and social benefits.

■Multi-dimensional foreign cooperation to achieve innovation and development

Enterprise development requires timely innovation of methods and methods, and leveraging development through strategic cooperation has become an important measure to accelerate enterprise development. Modern society is fundamentally different from the era in which companies rely solely on their own efforts and rely on the individual heroism of business owners to achieve entrepreneurial development. Social division of labor and cooperation continue to deepen. Strategic cooperation between companies in different business links, mutual business support, and resource sharing and complementary advantages have become an inevitable choice for accelerating corporate development. Even for competing companies in the same field, win-win cooperation has become a priority for companies. Driven by this concept of win-win cooperation, Qiu Xinhang led Zhongyuan Aquatic Products Logistics to choose partners at home and abroad, carry out multi-dimensional cooperation with foreign parties, and use external resources to better promote corporate development.

　　Qiu Xinhang, chairman of Henan Zhongyuan Aquatic Products Liugang, and Wei Chenghui, chairman of the board of directors of Singapore's first food group, signed a strategic cooperation agreement

Introduce Singapore's first food group, grafting on the advantages of international capital. Singapore’s first food group was established in 1977. It is one of Singapore’s largest private companies. The leader is Chinese and the chairman of the board of directors Mr. Wei Chenghui. The group has a number of listed companies, with the food industry and construction industry as the pillars, and the investment scope involves Iron and steel, logistics, real estate, finance, communications, medical and other industries spread across Asia, Europe, America, and Africa. It is a diversified multinational enterprise group. Zhongyuan Aquatic Products Liugang introduced Singapore's first food group as a strategic investor, and jointly invested with it to build a first-class storage and trading integrated frozen seafood, livestock and poultry products, condiment storage, wholesale, and logistics base in the country. Logistics port. Successfully acquired Tianjin Jinsan International Logistics Co., Ltd. in Tianjin, and took advantage of the food port in the central fishing port of Tianjin Binhai New Area to purchase and build 150,000 tons of cold storage to build a world-class international center (port) for the storage and trading of meat and aquatic products. Annual transactions The amount will reach more than 50 billion yuan. The strategic cooperation with Singapore's first food group has not only obtained investment funds, but also introduced the mature management experience of foreign-funded enterprises, and can share the market channels of strategic partners.

　　Logistics Port Office Building

Cooperate with COSCO SHIPPING Group and Beihai Municipal Government to fully open up the logistics and transportation of the "Belt and Road" and expand the market coverage of the company's products. By cooperating with COSCO SHIPPING, a sea-rail intermodal logistics system that seamlessly connects shipping and rail transportation can be formed, so that the cold chain ports of COSCO SHIPPING Group can directly package the company’s cold-chain fresh-keeping food imported from European and American countries via sea transportation. The products are delivered to the company’s outlets or directly delivered to customers via railway transportation. Similarly, the company's products can also be directly transported by rail to the ports of COSCO SHIPPING Group and shipped directly to all parts of the world, which can save the company a lot of time and storage costs. Through investment and cooperation with Beihai City, we can further develop the Pan-Beibu Gulf region aquatic product market and open up the Maritime Silk Road. With Beihai City as the center, the company's tentacles will be extended to form a new business network covering Southeast Asian countries.

■Focus on people's livelihood and welfare, and actively contribute to society

Consciously fulfill social responsibilities and be an entrepreneur with the world in mind. As a basic unit of society, in addition to operating in accordance with the law to earn profits, enterprises should also actively pay attention to people's livelihood and welfare, actively assume and perform social responsibilities, and continue to give back to the society. Taking on social responsibility will increase business operating costs and reduce corporate profits, but it will also enhance the corporate image and increase user loyalty, which is conducive to the long-term sustainable development of the company. Because of this, more and more companies have proactively assumed and fulfilled their social responsibilities, and regularly disclosed the performance of their social responsibilities to the society.

Zhongyuan Aquatic Products Logistics Port promotes the development of local economy and people's livelihood, and actively fulfills its social responsibilities. First of all, through the company's sustained and stable development, on the one hand, it can create more job opportunities for the local area and promote the continuous growth of local residents' income; on the other hand, it can promote the development of local related industries and jointly contribute to taxation growth. Second, the company is very concerned about improving people's livelihood. For ordinary people, what is needed is a tangible life dividend, a tangible "sense of gain". As a key vegetable basket project in Henan Province and Zhengzhou City, Zhongyuan Aquatic Products Liugang serves the people wholeheartedly, and actively acts to facilitate and improve the lives of the people, and constantly delivers fresh seafood to the tables of the people of Zhongyuan in time. The company launched the "Caring for Veterans of the War of Resistance" charity activity, which provided many veterans with opportunities for entrepreneurship and development in the logistics port. The company actively participates in food safety public welfare activities, participated in the establishment of the Henan Provincial Food Safety Promotion Association and was elected as the vice chairman unit, and worked with other companies to build a food safety social governance platform. The company enthusiastically participates in charity activities and has made positive contributions to the development of charity. The “Belt and Road Initiative” not only aims to benefit the people of our country, but also brings the people of the entire countries and regions along the route to a happy and sustainable development path. The rapid development of the company can drive the common development of related industries in the countries and regions along the route, thereby helping the people of the countries and regions along the route to generate income and increase income.